Newspaper Aims

The aim of many newspapers is to mainly produce money. Spending money on advertising and distribution allows the local papers to target their demographic. Featuring a story that applies to their demographic will make it interesting for their readership. They also aim to produce stories within the local community, and stories of public interest. Including various sections in the newspaper helps the readership become wide, and provides information from many topics making their target audience more broad. Features such as the sports page, showbiz and competitions appeal to various demographics making a local newspaper appealing.

As my newspaper is also a local paper, but features on a narrowed down, more specific audience, I will include the aims from newspaper, whilst appealing to my targeted demographic. I will include features like that of free holidays, local news, student related topics, and adverts targeted towards students.


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